I-“Filial Piety” ngumongo wenkcubeko yamaTshayina, ngumgangatho wokuziphatha kusapho ngalunye ukugcina imvisiswano kangangamawaka eminyaka. Inkcubeko yaseTshayina yeFilial Piety inamabali amade, ukusuka kumawaka eminyaka edlulileyo, iye yazuzwa zizigidi zabantu ngeendlela ezahlukeneyo. I-Balas njengenye ye-brand evela kwiQela le-Chiaus edityaniswe ne-CCTV "Ibali elidala" itshaneli, esebenza kunye ukwakha i-documentary "uBawo noNyana", le ngxelo ipapashwe nge-21 ka-Agasti, ukukuxelela ngokudlamkileyo kwe-Chinese Filial Piety. nelifa lakhe.
Ilifa lemveli likaFilial Piety likaBalas umqalisi wophawu ubalisa ibali
UZheng Haorong ngomnye wotata oqhelekileyo kweli lizwe lebhiliyoni labemi, kunye nesimo sakhe sengqondo sobomi bokulunga, ububele kunye nokunyamezela ngexesha elinzima, ngelixa ehlala ekhumbula ukubeka umzekelo omhle ngaye ukufundisa unyana indlela yokwenza, ngelixa unyana wayephenjelelwa nguyise kunye nelifa le-filial. ” Ndandikunye notata xa ndandiselula, ndayibona inyameko nenkxalabo awayenayo ngeentsapho, abantu abachubekileyo nabaluncedo kwizalamane nakubamelwane, yaye ngokuthe ngcembe uye waba ngumzekelo endimele ndiwulandele.” Umsunguli weBalas uphawu uZheng Jiaming uxelele.
Noko ke, izigulo zikatata ezingacingelwayo zenza uZheng Jiaming acinge. Wabona abadala esibhedlele belele phezu kweebhedi ngeentlungu kunye nokukhula kweminyaka, inyaniso ekhohlakeleyo yamxelela ukuba ukunyaniseka kwe-filial ayisiyo intsapho kuphela, kodwa nakubantu abadala. UZheng Jiaming ugqibe ekubeni aphuhlise kwaye avelise imveliso yokonga yabantu abadala ekumgangatho ophezulu, ukuze wonke umntu akhathalele abazali bakhe ngakumbi.
Thela "Uthando kunye neFilial" kwishishini lakhe, ukuba filial ngelixa inkampani yakhe inika ingxelo eluntwini. Le ngcinga iye yanconywa kwaye yacingelwa ngutata uZheng Haorong. UZheng Jiaming wakha iChiaus (Fujian) Industrial Development Co., Ltd ngokwakhe, usebenzisa amava akhe eminyaka elishumi e-R&D kwaye avelise idiaper yomntwana, edityaniswe nezixhobo ezifanelekileyo zasekhaya naphesheya kweelwandle, igalelo elingaguqukiyo kuphando kunye nophuhliso lweemveliso zokhathalelo lwabantu abadala, ezinje. njengoko Balasiidiapers zokungakwazi ukuzibamba kwabantu abadala, amanapkeni abantu abadala.
Ngo-2010, i-brand ye-Balas yasekwa, u-Zheng Jiaming njengomsunguli wezandla ezidibeneyo kunye nomcebisi ophezulu weqela le-Chiaus uMnu. kwiamanapkeni abantu abadala. Kunyaka wesibini, imveliso ye-Balas yafumana ipatent entsha yelizwe kwaye yapapashwa. 2012, Balas ngempumelelo ukukhuthazaamanapkeni abantu abadalaolu luhlobo lokuqala lwe-China diaper efumene ilungelo elilodwa lomenzi wee-cores zokufunxa kabini. Yenza umsebenzi ofanelekileyo kunye nokhuselekoi-incontinence diaperskubantu abadala.
Ngo-2015, uZheng Jiaming ngenkxaso kayise ngokupheleleyo usungula imisebenzi eluncedo yentlalo yeFilial Piety, kunye nesiseko sophuhliso lwaseTshayina, iChina Elder Health Care Association, iXinhua Online kunye neminye imibutho kunye neendaba, kunye noKrym, uChen Sisi, uLiu Xiao Ling. UTong kunye namanye amagcisa, babambe umsitho omkhulu eBeijing Great Hall ukuphehlelela imisebenzi eluncedo eluntwini “yeNkathalo neNkathalo kwiqela labantu abadala”, ukubiza wonke umntu ukuba athathe inxaxheba kule misebenzi. Kwaye kwangolo suku lusekwe rhoqo nge-8 ka-Epreli ngumhla wokwenziwa “Inkathalo kunye neNkathalo kwiqela labantu abadala” kuphawu lwe-Balas. Ngeli xesha, uZheng Jiaming ukhokela iqela leChiaus ukuba linikeleamanapkeni abantu abadalaukuya ngaphezu kwe-10 amakhaya abongikazi, ukuziphatha kubangela ingqalelo phakathi koluntu lwentlalo.
Ngomhla we-18 ku-Epreli 2016, uBalas weza eBeijing kwakhona waza waqalisa imisebenzi ye "Filial Piety nawe" eBeijing Sijiqing Nursing Homes. Ngexesha lemisebenzi, uZheng Jiaming waphinda wakhokela iqela leChiaus elinikelweiidiapers zabantu abadala ezifunxa kakhuluezixabisa izigidi ukuya kumakhaya abongikazi angaphezu kwamashumi amane kulo lonke ilizwe. Ndinqwenela ukuzisa impilo kunye nolonwabo kwabo bantu badala ngokusebenzisa iimveliso zokhathalelo lwempilo yabantu abadala ye-Balas, ukwenza abantu abadala abonwabele ubomi babo bobudala.
Intlonipho yabalupheleyo kwintsapho kabani yinike eyezinye iintsapho. UMnu Zheng Haorong uxelele abantwana bakhe iNkcubeko yaseShayina yeFilial Piety ngokuziphatha kwakhe, kunzulu ngaphakathi kwengqondo yabo kunye nelifa lemveli. Ngelixa uMnu. Zheng Jiaming edlulisela inkcubeko yobuthixo kunye nokuqonda kwakhe uxanduva kusapho kunye nosapho. I-brand ye-Balas ikwandise uthando kunye ne-filial.
Ukukhuthaza iNkcubeko yesiNtu yaseTshayina yeFilial, yenza imisebenzi "yokunyamekela kunye nenkxalabo kwiqela labantu abadala", uBalas akayeki. Kwixesha elizayo, i-Balas iya kudityaniswa namandla oluntu angaphezulu ukuhamba nawe.
Ividiyo malunga "noYise noNyana" idityaniswe neCCTV
Ixesha lokuposa: Aug-31-2016